Tudo sobre Testes A/B

Tudo sobre Testes A/B

Blog Article

Programmatic advertising and real-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical.

Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

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For now, RTB on CTV is in its development stage, but more and more platforms spring forth on a consistent basis. With all of your new-found knowledge, it’s possible to admit that pod bidding is most likely to become the next evolutionary step of CTV advertising.

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Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.

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Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.

Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.

Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.